“Arcos is Light, Arcos is Golf” the new slogan of Arcos goes to Fitur
Arcos de la Frontera had their own stand at the Feria Internacional del Turismo (Fitur) in Madrid, to promote the town’s tourist attractions.
The presence of Arcos at Fitur was made possible thanks to the financial backing of Landmark Spain, whose golf course development Arcos Gardens Golf Club & Country Estate is one of great interest to international tourists. The mayoress of Arcos and Sales Director of Arcos Gardens, Paul Jessup, featured in several publicity presentations during this event. The Arcos booth distributed comprehensive informacion about the town with the idea of transmitting a slogan, into a true concept: Arcos is Light, Arcos is Golf, highlighting the intrinsic luminosity of the countryside and the golf course itself as their main attraction to quality tourism.
During the Fair, a video was shown of Arcos, recorded by Canal Andalucía Turismo, including photos of the main historical monuments of the town, tourist attractions, such as gastronomy, culture & sport – including the golf course – in order to introduce some of the enchanting characteristics of this town to visitors of Fitur, in visual form.
